Part 4: Swedish market analysis
addition of the Evoke brands – which includes Redbet – in December 2017, the company will be hoping to substantially improve on its current estimated 3 % market share as the dawn of the regulated regime beckons in January.
Cherry Gaming
Ever since the acquisition of ComeOn, Cherry Gaming has taken on a greater prominence within the Nordic online gambling scene. The recently published full-year results showed online gaming revenues for 2017 of SEK1.82bn, however, there was no breakdown by region so it is hard to guesstimate what either the Nordic or Swedish element of those revenues are. Still, as can be seen from the increase in online gaming revenues overall, the full acquisition of ComeOn has certainly worked to transform the company’ s market positioning.
Gaming innovation Group
GIG is one of the newcomers on the Nordic scene with seven brands contesting in the space, including Guts. com, Rizk and the old Betit brands of Thrills and SuperLenny. As can be seen from our table below, GIG has grown very quickly to take an estimated 4.5 % slice of the overall Swedish market.
Other notable names
Casumo
The site has been around since 2012 and is often cited as one of the leaders in gaming innovation in the Nordic gaming space. We can assume it has a decent position in the Swedish market though for now it has to remain in the‘ others’ column as there is no visibility on earnings.
Mr Green Nordic revenues |
2013 |
2014 |
2015 |
2016 |
2017 |
Nordic revenue( SEKm) |
313 |
346 |
364 |
354 |
390 |
Nordic growth(%) |
27 |
10.4 |
5.4 |
-2.7 |
10.2 |
Est. Swedish revenues( SEKm) |
125.2 |
138.4 |
145.6 |
141.6 |
156 |
Est. 2017 Swedish market share(%) |
|
|
|
|
3 |
Source: Company reports, Market Monitor estimates |
|
|
|
|
|
Cherry Gaming online gaming revenues
2013 2014 2015 2016 2017
GGR( SEKm) 127.5 183.1 350.1 830.5 1,823.4
Source: Company reports
Gaming Innovation Group revenues |
2015 |
2016 |
2017 |
B2C gaming(€ m) |
14.4 |
42.4 |
86 |
Nordic revenues(€ m) |
7.8 |
23.1 |
65 |
Nordic revenues( SEK) |
|
|
677 |
Est. Swedish revenues( SEK) |
|
|
271 |
Est. Swedish market share(%) |
|
|
4.5 |
Source: Company reports, Market Monitor estimates |
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|
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iGaming Business Market Monitor • The Nordics • May 2018 13