Part 4: Denmark — slots on top
based betting – mobile accounted for 52% of total also made mention that the body will be
turnover while online was worth 25.5% and land- examining the potential for regulating esports
based gaming accounted for the remaining 22.5%. betting.
The last element of liberalisation of the Danish
Anyone from the UK seeking hints as to how
market is due to take place at some stage this national self-exclusion schemes work can look to
year as the markets for bingo and horseracing the Danish example.
open up.
The European Commission approved the
Following a national advertising campaign
to raise awareness of the scheme’s existence,
proposals in early June this year, meaning that the monthly increase in total self-exclusion
private operators will now be able to apply for a registrations rose from 200-300 per month in
licence to provide both products and in the case late 2016 to around the 1,200-a-month level in the
of bingo, finally closing one of the few openings early part of this year.
left for dotcom operations aimed at Danish
citizens.
The annual report from the Danish regulator
iGaming Business Market Monitor • June 2017
The regulator said the increase was likely due
to an infomercial being broadcast on national TV
in the weeks following the Christmas period.
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