Executive summary
recently available figures, online has helped boost
Among the positive signs, the efforts of the
sports betting turnover significantly in 2017. This Danish Gambling Authority with regard to the
trend is likely to have continued into 2018 given a remaining black market in Denmark mean that
number of new entrants. the regulator is helping maintain what is assumed
to a high percentage of channelisation within the
Denmark
A much more clearly successful market is Denmark,
Danish market.
A recent report on the actions taken by the
where the most recent growth trends have authority last year suggested that black market
continued into the third quarter. Year-on-year the activity remains “continuously low”. Its focus
online casino market rose 20% on the third quarter is on affiliate sites, which the DGA said form
to DKK508.8m, while the land-based and online the majority of sites with “illegal marketing and
sports betting market was up 12.5% to DKK431m. promotion of gambling websites”.
iGaming Business Market Monitor • February 2019
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