Executive summary
Executive summary
T
he first quarter numbers from the leading looming large across the entire global gaming
listed affiliate marketing providers – scene, it is no surprise that the affiliate sector has
Catena Media, Better Collective, Raketech, also been affected by the events of the last 12
Gaming Innovation Group, Net Gaming Europe
and Gambling.com Group – provided a broad
months or more, and in a quite profound sense.
Most notably, first Catena Media and then Better
snapshot of how the top end of the market has Collective have made significant acquisitions in the
been performing. US gaming space and both will be hoping their
They by no means represent the whole of the
super affiliate sector. Oddschecker, the Racing
Post and the Cherry Gaming-owned Fortune
bet pays off in the medium to long term. This will
be dealt with later in this report.
Meanwhile, the opening of the Swedish online
Lounge all have claims to be counted among the market in the first quarter, with all the restrictions
upper echelon, along with a number of others. with regard to bonusing, has provided a challenge
But they do provide enough data points to
for the entire sector. Taken with the advertising ban
gauge the temperature of the sector at what feels in Italy it shows how, much as with the operators,
like another important stage in its progress. With for affiliates the focus on regulated markets brings
the expansion of regulated US sports betting with it negatives as well as positives.
iGaming Business • Affiliate Monitor • August 2019
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