Part 2: M&A update
Part 2:
M&A update
T
he flow of deals in the affiliate space in The wild frontier
the past three or more years has clearly The most significant deal in recent months was
slowed. According to the deal tally Better Collective’s big move in the US. In snapping
between January and June 2018, 18 deals were up the RotoGrinders business, Better Collective
completed in the space involving 10 acquiring has augmented its existing US-facing offering and
entities. The pace of deals at points was placed itself right at the heart of the battle for the
dizzying; in April 2018 alone there were six deals, US sports betting customer.
for instance.
In comparison, in the year between June 2018
and July 2019 there have been just six deals
involving four acquirers and while both the Better
Collective deals notably came with reasonably
high ticket prices, the others were presumably far
less pricey.
The RotoGrinders sites:
• rotogrinders.com
• pocketfives.com
• sportshandle.com
• usbets.com
• pennbets.com
Table 1: Acquisitions in the affiliate space, Jan-Jun 2018
Date Acquirer Target Market focus Initial price Total w/ earnout
Jan-18 XL Media Good Game Finland €7m €15m
Jan-18 Cherry/Game Lounge Slot Tracker Scandinavia €1m €1.2m
Jan-18 Catena Media Dreamworx Germany €9.5m Feb-18 Meta Gambling Afiliados Gaming Latin America Unknown Mar-18 1st Leads Bingoport.co.uk UK £2m £2.4m
Mar-18 Catena Media BonusSeeker.com US/New jersey $6.5m $16m
Mar-18 Gambling.com Group Bookies.com UK £2m £6.5m
Apr-18 Better Collective Xpertan/Xpert Denmark UD UD
Apr-18 Cherry/Game Lounge TodaysWeb SEO specialist SEK14m Apr-18 Catena Media BrokerDeal.de Germany - financial
services €1.2m €3.6m
Apr-18 Catena Media ParisSportifs.com France €8.2m €13.7m
Apr-18 Catena Media gg.co.uk UK £2m Apr-18 XL Media WhichBingo UK May-18 Racing Post Apsley Group UK UD UD
May-18 Raketech Casinofeber.se Sweden UD UD
May-18 Net Gaming Webwiser Germany €2.29m €3.5m
Jun-18 Raketech Shogun Media Scandinavia Unknown Unknown
Jun-18 Catena Media ASAP Italia Italy €12.5m €22m
Source: Company releases
iGaming Business • Affiliate Monitor • August 2019
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