FINANCIAL PARTNERS EXPO – CONFERENCE ROOM 2
CONFERENCE SCHEDULE DAY 2
FINANCIAL PARTNERS EXPO – CONFERENCE ROOM 2
10:00 REGISTRATION & EXHIBITION OPENS
10:45 – 11:00
WELCOME FROM CONFERENCE CHAIR The conference chair for the Financial Partners Expo will welcome delegates to the conference and set out the agenda for the final day .
SPEAKER : Michael Caselli , Editor-in-Chief , iGaming Business
11:00 – 11:45
11:30 – 12:00 12:00 – 12:30
KEEN TO BUY LEADS ? EVERYTHING YOU NEED TO KNOW BEFORE YOU START This presentation will demonstrate best practices in lead generation - and will point out the right , relevant and transparent ways to generate quality and qualified leads to the financial sector . Key learning points :
• The importance of quality leads over quantity of leads • How to qualify your leads for conversion • Where to find leads for the financial sector
SPEAKER : Ran Cohen , CEO , Traders Education
MORNING BREAK
BOTS AND FUNNELS - STRATEGIES ON HOW TO GENERATE CONVERSION FOR BINARY & FOREX An effective lead generation strategy is essential to any sales funnel . But how do you ensure that you ’ re maximising the potential to convert those leads ? Oren Abiri will walk you through best practice strategies to generate conversions with a clean and developed sales funnel for the financial industry . Key learning points :
• Best practise strategies for conversion in the finance industry • Operating an effective sales funnel
SPEAKER : Oren Abiri , Head of Success & Business Development , IB Binary
12:30 – 13:00
ONLINE REPUTATION MANAGEMENT FOR BRANDS AND AFFILIATES IN 2016 : KNOWLEDGE GRAPHS , NATURAL LANGUAGE QUERIES AND MORE Most customers research online before buying so what they see about your business matters a lot . Others talk online about your business . Brand related searches draw a complex picture in Google SERPs and beyond . In this session , you will learn about what factors make up a site ’ s online reputation in 2016 , how to identify existing and potential issues and what steps can be taken to present yourself favourably to your potential customers . Key learning points :
• What is Google Knowledge base and why it matters for your reputation • What are natural language queries and what to do about ‘ People Also Ask ’ blocks ? • Learn how to safeguard your online reputation beyond Google SERPs
Speaker : Julia Logan , SEO consultant , IrishWonder ’ s SEO Consulting
13:00 –
14:00 LUNCH SPONSORED BY
14:00 – 14:45
HOW THE INTERNET AND AFFILIATION SYSTEMS REVOLUTIONISED THE DIAMOND INDUSTRY This session will discuss the diamond industry , and how the internet and e-commerce are transforming the status quo . By looking at the history of diamond trading and the commodity ’ s value chain , we begin to understand why diamonds are so precious and rare . The global demand for diamonds is vast and constantly growing , while the output from diamond mines is declining . The introduction of the internet and specialised software into the diamond industry ’ s value chain allows for backward integration that streamlines the processes involved . These processes therefore give way for overlaps between diamond trading platforms and financial trading platforms . Key learning points :
• Lessons that can be learnt from the diamond industry • How online businesses transformed operational practices
• Processes to implement for diamond trading platforms vs . financial trading platforms
SPEAKER : Wassim Khateeb , Managing Director , Hello Markets
14:45 – 15:30
101 PERFORMANCE MARKETING – HOW TO GET STARTED WITH YOUR MARKETING STRATEGY When starting your own activity , whether you ’ re an affiliate or a brand you need to think of your marketing strategy . Knowing where to start or clearing what is it you offer could be tricky . In this session we ’ ll go over the key parameters that will help you identify what ’ s the best strategy for your business and build the relevant roadmap for achieving your goals . Key learning points :
• How do differentiate yourself from the competition • Identify your potential market in view of your strength
• How to maximize your existing know-how
SPEAKER : Adi Beker , Founder & CEO , BeXpert
15:00 OPEN BAR SPONSORED BY
18:00 EXHIBITION CLOSE