Thought Leader Sponsor
CONFERENCE SCHEDULE DAY 1
14:00 – 14:45
14:45 – 15:30
SEO USING DEEP LEARNING Paul Reilly will be uncovering the future of deep learning and the impact this will have on SEO practices and the ranking of your website . As Google moves towards deep learning and the machines start to know more than the humans , this session will help you understand everything we know so far about this evolution . Key learning points :
• What we know so far about Google and deep learning
• How SEO practices will evolve
• The impact of machine learning on the algorithms and what this means for the future SPEAKER : Paul Reilly , Founder & CEO , Media Skunk Works
HOW TO AVOID GOOGLE PENALTIES Been penalised by Google ? Seeing your competitors spam the Google Index ? Want to avoid a manual action being applied to your website ? Join former senior Google Search Quality team member Fili Wiese to learn all about how to avoid being penalised by search engines . Walk away with a deep understanding how and why penalties get applied , how to recover from them , how to prevent them from being applied to your website and how to submit actionable web spam reports . Having penalised thousands of websites for countless Google Webmaster Guidelines violations for years during his time at the Google Search Quality team , Fili Wiese is the world ’ s leading expert on the topic of Google penalties . Join the session , before your competitors do ! Key learning points :
• Understand the penalties to look out for and how to avoid them
• How to create a strategy that will safeguard you against Google penalties
• Recognise the symptoms of a penalty before it ’ s too late SPEAKER : Fili Wiese , SEO Consultant , SearchBrothers . com
15:00 OPEN BAR SPONSORED BY
15:30 – 16:00
16:00 – 16:30
16:30 – 17:15
AFTERNOON BREAK
THE STATE OF MARKETING ATTRIBUTION : INSIGHTS ON MEETING ATTRIBUTION CHALLENGES Over 600 agencies and clients ranging from retail to igaming all across Europe were interviewed by e-consultancy for AdRoll to fi nd out : 1 . Who is using what attribution models ? 2 . Of those who are using it , how they implemented it for their business ? 3 . Findings at a device and channel level . 4 . How they are turning attribution into a ROI driver . 5 . Where attribution is going next . This session will share this research to help affi liates better understand what their brand partners are doing in the attribution area and how they can align with this in developing a more partnership based approach . Key learning points include :
• Attribution challenges and how to overcome them
• A framework to understand and implement Attribution in your business
• Where is attribution for marketing going over the next 12 months ? SPEAKER : Gavin Flood , Marketing Director EMEA , AdRoll QUO VADIS LINKS & REDIRECTS Rewriting URLS and redirecting search engine crawlers to the new location of your web assets is like doing surgery on a website . When done properly , the website stays healthy . If it ’ s done wrong , the results can be disastrous , and this can lead to dramatic drops in both traffi c volume and quality . This session covers hard data on the difference between using 301 , 302 and other forms of redirects . You ’ ll learn how quickly Google reacts to redirects , how soon pages are indexed and how much link weight passes from an old URL to a new URL . These are all new insights from Christoph ’ s SEO tests and research work . Whether you ’ re doing a full-scale site migration or just using shortened URLs for marketing and sales , this session will give you confi dence that you are not leaving any redirect behind . Key learning points :
• Concise explanation of the difference between various forms of redirects
• Understand how Google responds to redirects
• Prepare for a full site migration to ensure you won ’ t lose any traffi c SPEAKER : Christoph C . Cemper , Founder & CEO , LinkResearchTools , Link Detox and Impactana
18:00 EXHIBITION CLOSES
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