Thought Leader Sponsor
CONFERENCE SCHEDULE DAY 1
BERLIN AFFILIATE CONFERENCE - CONFERENCE ROOM 1
REGISTRATION & EXHIBITION OPENS
09:30
09:45 –
WELCOME FROM CONFERENCE CHAIR
10:00
The conference chair for the Berlin Affiliate Conference will welcome delegates and set out the agenda for the opening day.
SPEAKERS: Michael Caselli, Editor-in-Chief, iGaming Business
10:00 –
GERMAN MARKET OVERVIEW: WHAT’S HAPPENED IN THE LAST 12 MONTHS?
10:45
Hear from our regional panel made up of expert senior executives who will share their unique insight to help you succeed in the
German market. With specific expertise covering topics from best practice marketing strategies to ensuring you’re adhering to legal
compliance, this panel will be ready to answer your key concerns for working in this region before you kick off your business meetings.
Key learning points:
• Update your knowledge of the current regulatory regime
• Find out how legitimate business operations are finding success under German laws
• Insight into customer trends in this region
SPEAKERS: Dr. Andreas Blaue, Director Entertainment, Sport1Media GmbH
Christian A. Mayer, Lawyer, Noerr LLP
Dr. Dirk Quermann, CEO, Merkur Media GmbH
10:45 –
HOW TO MAKE YOUR WEBSITE REALLY FAST: A HANDS ON APPROACH TO SITE SPEED OPTIMISATION
11:30
Site speed is more important than ever, especially considering that more than 50% of all searches are mobile these days. Not only is
site speed a ranking factor in Google since 2010, more importantly it’s absolutely critical for a well-received user experience. People
care a great deal about super-fast loading websites!
In this session, Bastian will be deep diving into advanced strategies to enhance your site performance. Forget about the regular hints you’ll
find on the web, we will demonstrate the tools to help you create a bulletproof strategy to make any given website really, REALLY fast!
Key learning points:
• Understand what makes a top performing website
• Implement a practical strategy to site speed optimisation
• Google ranking factors and how to ensure your website is ranking as high as possible
SPEAKER: Bastian Grimm, Managing Director, Peak Ace AG
11:30 –
12:00
MORNING BREAK
12:00 –
THE SEO PANEL
13:00
This session will allow you to hear from some of the most exciting SEO’s in Europe. Expect to walk away with a long list of new tricks
and techniques to try when you are back in the office. By focusing on SEO practice used by our very own experts, this session will give
demonstrate how to future proof your website and ensure you are optimised to increase your ranking. The panel will be ready to tackle
your very own SEO challenges so come prepared to put them to the test.
Key learning points:
• Specific SEO strategies for using WordPress
• The future impact of HTTP/2 and when is the right time to implement?
• The most important things to know about the Google Penguin 4.0 update
• Google algorithms and penalties - what does this mean for your website?
• Optimising your site for mobile whilst reducing any impact on SEO
SPEAKERS: Bastian Grimm, Managing Director, Peak Ace AG
Christoph C. Cemper, Founder & CEO, LinkResearchTools, Link Detox and Impactana
Fili Wiese, SEO Consultant, SearchBrothers.com
13:00 –
14:00
10
LUNCH SPONSORED BY