Part 3: Channelisation and the offshore market
Chart 12: Gambler’ s year of registration 100 90 80 70 60 50 40 30 20 10 0
Before 2016 2016 2017 Source: Eurogroup Consulting’ s market research study
Chart 13: Number of platforms with which each gambler is registered(% of respondents)
70 60 50 40 30 20 10 0
1 2 + 3 Source: Eurogroup Consulting’ s market research study
Chart 14: Gamblers’ choice of online gambling operators % of respondents
40 35 30 25 20 15 10 5 0
Onshore only Offshore only Onshore & Offshore Source: Eurogroup Consulting’ s market research study overwhelming male and relatively young( the 25-34 and 35-44 age groups were most heavily represented).
What is also clear is that the respondents are very much seasoned online gamblers( see Chart 12).
This is somewhat confirmed by the number of respondents who had more than three accounts( see Chart 13). As we shall see later in this section, the respondents were also overwhelmingly sports betting gamblers and at the time of the survey there would have been even less providers than the current list of five.
As can be seen from the percentage of respondents who said they used either both onshore and offshore operators or offshore only, there is a clear preference for offshore gambling( Chart 14).
None of this should be too surprising. At the time of the survey, the regulated regime was still relatively young. However, it is also worth noting again that these are relatively seasoned sports betting punters with regular gambling spending habits that suggest they are from the higherspending end of the customer segments( Table 5).
Offshore spending The important figure is the percentage of spend which these players gamble offshore, which as can be seen is relatively high. Say the report’ s authors:“ With regard to the offshore market in Portugal, we can conclude that it remains very significant from a consumer point of view.”
16 Portugal: The challenges and potential in one of Europe’ s most controversial markets