Part 1: Market size and growth
just 400 outlets, including a handful
of betting shops plus kiosks,
convenience shops and gas stations
across the country. This compares
with Danske Spil’s 4,000 outlets
which include the lottery outlets.
Niko Steinkrauß, chief executive
at Cashpoint’s owner Merkur
Sportwetten, said it was always the
intention to focus on land-based
when it entered the Danish market
although it was also promoting the
omni-channel capability.
He says that Cashpoint has
amply demonstrated the potential
for challenging even such a
Table 4: Land-based
betting revenues 2015-17
formidable competitor as Danske
Spil. “We have shown that a
successful market penetration
is possible, also in a market
dominated by a state monopoly
and customer habits,” he says.
“We see large growth potential
in both the land-based and online
market segments and will continue
to grow in both channels. We will
continue to bring distribution
innovations to the market, focusing
on the best omni-channel customer
experience.”
Table 5: Land-based betting quarterly YOY comparison
Q116-Q417
Quarter GGR (DKKm) D