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Affiliate Monitor Company-by-company Q2 results analysis
XLMedia Remaining in the red
After having its non-executive chair Marcus Rich admit on the last earnings call in May that the US assets – effectively what is remaining of XLMedia as a going concern – was up for sale , there was very little in the company ’ s late July trading update to signal whether the company was doing anything other than carrying on regardless .
The numbers remained stubbornly in the negative , with revenues from continuing operations down over 38 % in the first half to $ 10.4m , which the company said was in line with expectations .
It said that North American revenues were held back by the poor comparative with last year which included the launch of Ohio in early 2023 . In its outlook , XL Media said it was preparing for the NFL season .
The company said it “ continues to diversify revenue with daily fantasy sports , paid media , advertising and sponsorship , as well as building its gaming presence for longer term growth ”.
Touching on the Google changes , the company said it had reduced visibility with regard to “ some publishers ’ sports betting and gaming content ”. The company said it is “ working closely with all its media partners , the majority of which , to date , have not been negatively affected by the actions ”.
It added that it has successfully relaunched content with a small number of those that were temporarily impacted , while the group ’ s owned and operated sport affiliate websites are “ currently benefiting from improvements in their rankings ”.
iGB Affiliate Monitor September 2024