iGB Affiliate Monitor October 2023 iGB Affiliate Monitor October 2023 | Page 20

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Affiliate Monitor Company-by-company Q2 results analysis
RAPID TURNAROUND
Eye-catchingly , GiG also appears to have turned around AskGamblers , bought from Catena for € 45m in late 2022 , in rapid time .
“ We ’ ve also seen strong product enhancement across AskGamblers with a number of the components already migrated to our technical stack ,” said Brown .
“ And we anticipate that will be completed towards the end of this year and potentially into early next . I think we are demonstrating not only the ability , but we will continue to focus on executing short and long-term actions to deliver growth in these assets .”
Brown noted that the refocus undertaken was “ the right thing for the product , both in terms of the content creation and as well as the usability ”.
“ I don ’ t exaggerate , the granularity that the teams actually operate on is immense ,” he added . “ And that ’ s a testament to the teams , their focus and what they always have been doing in demonstrating not only with AskGamblers , but with GiG ’ s assets over the last years .”
He noted that the success of the Media business in general , and not just in turning around AskGamblers , was no “ accident ”.
He added : “ We ’ ve continually demonstrated the ability to execute this on our own assets . We applied those principles there . And again , it ’ s that level of granularity that the teams go through , making
Chart 9 : GiG Media revenue Q321-Q223 (€ m )
24
22
21.7
20 18 16
17.8
18.4
14
14.1
14.8
15.1
12 10 8 6 4 2 0
11.2
12.8
Q321
Q421
Q122
Q222
Q322
Q422
Q123
Q223
Chart 10 : GiG Media EBITDA Q321-Q223 (€ m )
12 11
10.3
10 9
8.9
8 8
7 6.8 7 6.8
6
5.7
5 5.1 4 3 2 1 0
Q321 Q421 Q122 Q222 Q322 Q422 Q123 Q223 iGB Affiliate Monitor