iGB-Affiliate-Monitor_OCTOBER-2021 - Page 3

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Editor ’ s Letter

An odds-on winner ?

This quarter saw corporate activity centred on the affiliate sector ratchet up another level with Bruin Capital splashing £ 155m to acquire Oddschecker Global Media . This of course followed Q2 ’ s headline acquisition of the Action Network by Better Collective for an equally eyewatering $ 240m .
While Oddschecker ’ s business is almost wholly focused in European odds comparison markets , the US was as much a driver of the £ 155m deal as it was for Better Collective ’ s of Action Network and Catena ’ s of lineups . com and i5Media . Oddschecker ’ s head of commercial strategy Guy Harding speaks exclusively about the deal to Scott Longley in Part 1 .
The US was not the only driver of acquisition in the period , with Raketech ’ s acquisition of Infinileads giving it a bigger footprint in LatAm and XLMedia acquiring igaming-focused digital agency Blueclaw .
The flurry of activity in Q3 was also not restricted to M & A , with Gambling . com Group listing on the New York and Playmaker on the Toronto exchanges , providing further earnings visibility on the sector . Jefferies ’ initiation note on GAMB pegged the value of the US gaming market at between $ 2.4- $ 3bn a year . We provide analysis of this in Part 2 .
“ The US was not the only driver of acquisition in the period , with Raketech ’ s acquisition of Infinileads giving it a bigger footprint in LatAm and XLMedia acquiring igaming-focused digital agency Blueclaw ”
Stephen Carter Editorial director , iGB