iGB-Affiliate-Monitor_OCTOBER-2021 - Page 19

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Market Monitor XLMedia

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Chart 7 : GiG revenue progression Q319-Q221 (€ m )
12 11
11
10
10
9 8 7
8
7.5
8.2
8.6 8.6
9
€ m
6
5
4
3
2
1
0
Q319 Q419 Q120 Q220 Q320 Q420 Q121 Q221`
Chart 8 : GiG quarterly FTDs Q319-Q221
50,000
45,000
40,000
43,712
46,800
35,000
30,000
25,000
26,896
24,486
28,077
34,327
30,315
33,261
20,000
15,000
10,000
5,000
0 Q319 Q419 Q120 Q220 Q320 Q420 Q121 Q221
Source : Company reports
lower margins associated with paid media were on display with paid contributing € 3.2m of total revenues versus the € 7.8m from publishing . Elsewhere in the report , the company noted that marketing expenses from paid media – that is buying pay-per-clicks – was worth € 1.5m in the second quarter compared to € 1m in the prior year period .
Unlike its rivals , GiG didn ’ t break out its US revenues even though the company now has a website presence in 11 states . It did note , however , that its publishing business “ developed and optimised its sports betting projects ”, achieving an all-time high in both revenues and FTDs in June with its sports betting assets .
October 2021