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Market Monitor XLMedia
19
Chart 7 : GiG revenue progression Q319-Q221 (€ m )
12 11
11
10
10
9 8 7 |
8 |
7.5 |
8.2 |
8.6 8.6 |
9 |
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€ m
6
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5 |
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4 |
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3 |
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2 |
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1 |
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0
Q319 Q419 Q120 Q220 Q320 Q420 Q121 Q221`
Chart 8 : GiG quarterly FTDs Q319-Q221
50,000
45,000
40,000
43,712
46,800
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35,000
30,000
25,000
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26,896 |
24,486 |
28,077 |
34,327 |
30,315 |
33,261 |
20,000 |
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15,000 |
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10,000 |
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5,000 |
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0 Q319 Q419 Q120 Q220 Q320 Q420 Q121 Q221
Source : Company reports
lower margins associated with paid media were on display with paid contributing € 3.2m of total revenues versus the € 7.8m from publishing . Elsewhere in the report , the company noted that marketing expenses from paid media – that is buying pay-per-clicks – was worth € 1.5m in the second quarter compared to € 1m in the prior year period .
Unlike its rivals , GiG didn ’ t break out its US revenues even though the company now has a website presence in 11 states . It did note , however , that its publishing business “ developed and optimised its sports betting projects ”, achieving an all-time high in both revenues and FTDs in June with its sports betting assets .
October 2021