igamingbusiness . com
What ’ s your view ? Tweet @ iGamingBusiness
7 companies having used highly valued shares and cheap debt to roll up many of the smaller oneman bands within the space .
They suggest today ’ s market – where many of the larger affiliates are struggling to maintain momentum in Europe but are seeing much better success in the US – is ‘ affiliation 3.0 ’.
“ After the Dutch and German regulation , the biggest regulatory hurdles in Europe are behind us and the industry is more mature ,” they wrote . “ The penetration in many southern and eastern European countries is still a fraction of the UK and Nordics , and still
“ The strategy of just shovelling market share into the gullet , you have to take the risk that it won ’ t be stable when you come out the other end ”
SIMON PILKINGTON , KAFE ROCKS
have a lot of growth opportunities . “ With regulation in both US and Canada and several Latin American countries the Americas region are growing fast . And some of the affiliates are also starting to see traction in Asia and Africa .”
INTENSITY
The analyst team at Peel Hunt in London has also taken a look at the affiliate sector , making the obvious point early in the summer that the affiliates rely on the needs of the operators . Hence , the
November 2022