24
Affiliate Monitor The rest of the sector reviewed
“ XLMedia is already well-positioned for upcoming states with deals in place with Cleveland . com for Ohio and Mass Live in Massachusetts ”
Chart 22 : XLMedia adjusted EBITDA
H122 ($ m )
H120-H122 ($ m )
$ m
12 11 10 9 8 7 6 5 4 3 2 1 0
Source : Company reports
5
H120 H121 H122
place with Cleveland . com for Ohio and Mass Live in Massachusetts . The business case for the switch in focus is already starting
6.6
to be proven by the earnings . Adjusted EBITDA for H1 between 2020 and 2022 shows a significant increase ( Chart 22 ).
10.6
This focus on quality over quantity is also now part of the policy with the gaming side . In the presentation , the management team made the case that for gaming it was now focusing on four “ leader brands ” with a focus on content and quality .
A similar process is taking place with the personal finance side of the company , worth 2 % of the business , where XL is having to “ replatform ” and renew the content , due in part to Google ’ s ‘ Your Money or Your Life ’ requirements . It shows how XL and others in the affiliate space continue to be dogged by decisions that are made at Google . iGB Affiliate Monitor