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Affiliate Monitor The rest of the sector reviewed
Image : Exalco Group
“ GiG said that paid had benefited from several new acquisition channels and campaign types , including Spotify ads and app campaigns ”
As GiG made clear in the second quarter statement , marketing expenses related to paid media buying nearly doubled over the quarter to € 4.3m .
But that extra expense is worth it if the quality of customer coming through turns out to be worth more than those derived from publishing . With overall revenue on the rise , that certainly seems to be the case . Now the question turns to whether the influx of FTDs in the first and second quarter of this year converts into even more revenue advances .
Given the greater reliance at GiG Media on revenue share , which was worth 58 % of total revenues in the second quarter with CPAs worth 26 % and listing fees and other revenue worth 10 %, that might well be the case . What we know about revenue share is that is a slower burn than the instant hit provided by CPAs and potentially more lucrative . iGB Affiliate Monitor