iGB Affiliate Monitor November 2022 | Page 18

Chart 12 : Raketech NDCs Q220-Q222 ( 000s )
Chart 9 : Raketech revenue Q220-Q222 (€ m )
Chart 10 : Raketech revenue by geography
(%) 7 7
Chart 11 : Raketech revenue by type (%)
Chart 12 : Raketech NDCs Q220-Q222 ( 000s )
Other Europe 25.5 %
Source : company reports
Affiliate Monitor

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The rest of the sector reviewed
Chart 9 : Raketech revenue Q220-Q222 (€ m )
13
12.7
12
RAKETECH Q2 REVIEW
11
11.8
11.3
THE STATE OF PLAY
Raketech broke its run of five quarterly increases in revenue in the second quarter as the summer sporting lull affected traffic and sign-ups for its US-facing sports betting sites .
The company has gone through a transformation in the past two years through M & A . The deals in the US to buy American Gambler as well as other assets via the purchases of QM Media and ATS Consultants helped drive quarterly revenues into the double-digit millions of euros ( Chart 9 ) while its geographic earnings footprint has been significantly altered ( Chart 10 ).
As can be seen , Raketech has a much more geographically diverse revenue stream than two years ago , when going on 90 % of its income came from the Nordics . This region was worth 46.6 % of total revenue in the second quarter versus 12 % in the US , 6 % in the rest of Europe and 35.4 % in the rest of the world where the company says that Japan looms large .
10
Chart 9 : Raketech revenues Q220-Q222 (€ m )
€ m € m
13
9
8.8
12.7
8.5
12
8
8.3
11.8
7.4
11.3
11
7
7
10
Q220
Q320
Q420
Q121
Q221
Q321
Q421
Q122
Q222
9.6
Source 9 : company reports 8.8
8.5 8.3
8
Chart 10 : Raketech revenue by geography
7.4
(%) 7 7
Q220 Q320 Q420 Q121 Q221 Q321 Q421 Q122 Q222
Chart 10 : Raketech revenue by geography (€ m )
Rest of world 35.4 %
Rest of world 35.4 %
Geographic split
Geographic split
US 12.0 % Rest of Europe 6.0 %
US 12.0 % Source : company reports
Rest of Europe 6.0 %
Source : company reports
Nordics 46.6 %
Nordics 46.6 %
Chart 11 : Raketech revenue by type (%)
Chart 11 : Raketech revenue by type Q222 (%)
Tips / subscription 9.4 %
9.6
A FAMILIAR PATH
Raketech ’ s path is a well-worn one in the affiliate space . The specifics of its business are slightly different to the market leaders , however , with its acquisition of the American Gambler affiliate network business . In the second quarter , Raketech derived nearly 18 % from
Network 17.9 %
Revenue type
Af�liation marketing 72.7 %
iGB Affiliate Monitor
Source : company reports