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Editor ’ s Letter
Sitting pretty
So what next for Better Collective ? Questions over the endgame for long-time rival Catena may still be hanging in the air , but BC is already looking to write the next chapter in its history following its stellar rise to the top of the tree by forcing home its advantage .
Weaning itself off the sugar-rush hits of state launches and big sporting events comes with some short-term pain as CFO Flemming Pedersen revealed to analysts in the Q3 earnings call . However , its principals believe that moving to the more sustainable revenue share model in the US will enable BC to share more fully in the overall growth of the market . A second pillar of BC ’ s plan to put more clear water between itself and its listed rivals appears to be its strategic repositioning as a digital sports-media business . “ It will be up to investors to decide if that one will fly ”, writes Scott Longley on p4 .
The business arguably closest to the model that BC now aspires to be , Playmaker , actually took a step in the other direction , with CEO Jordan Gnat heralding the Wedge Traffic deal as “ key to rounding out our offering as a leading sports media business ” ( p23 ).
Elsewhere , Raketech ( p26 ) and Acroud ( p28 ) continued their diversification away from the pure affiliate model towards lower margin , but also lower risk , network and SaaS products .
GiG ’ s Jonas Warrer also used the platform of the AskGamblers deal to set out its stall on becoming the “ leading casino affiliate in the industry ” ( p18 ), while Gambling . com Group also continued on the premium domain acquisition trail , adding Casinos . com to its main Gambling . com and Bookies . com brands ( p21 ).
As always , I would love to hear any feedback you have on this and other iGB Affiliate content . You can reach me at stephen . carter @ clariongaming . com .
“ Better Collective is already looking to write the next chapter in its history following its stellar rise to the top of the tree ”
Stephen Carter Head of Affiliate content