24
Affiliate Monitor Playmaker Q3 review igbaffiliate . com
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715
million sessions were recorded across Playmaker ’ s various websites in the period
growth contributor to us in the coming year .”
Gnat also gave an insight into why Playmaker had more specifically moved into the affiliate space with the Wedge deal .
“ We have a very diversified revenue base , and we have a very diversified geography . So things just happen differently in different places on the geography side , but it ’ s one of the reasons why I have been talking about affiliate revenue ,” he noted .
Affiliate revenues will be a “ very important leg of our monetisation stool ” he added . “ It ’ s not as contingent on the macros of the general advertising market . It is one that ’ s based on a particular audience group , being sports
Chart 14 : Playmaker revenue Q420-Q322 ($ m )
($ m )
$ m
11
10 9
8
7
6 5
4
3
2 1
0
betting operators needing to capture their particular audience group .”
5 4.2
Q420 Q121 Q221 Q321 Q421 Q122 Q222 Q322
Source : Company reports
“ And that particular skill , that particular niche that Wedge is able to do at scale , is something that gives us a way to continue to make
5.5
6.5
7.5
5.8
sure that we have that balanced revenue approach , he added .
That should add to the growth the company has seen in the last two years . As can be seen , its revenues are now at $ 10.1m , up
7
10.1
iGB Affiliate Monitor March 2023