igbaffiliate . com
What ’ s your view ? Tweet @ iGamingBusiness
17
11 %
Catena Media ’ s year-on-year growth in the North American market – despite it retreating from global market leadership that drives its North American launches in revenue . As can be seen , though , the company has clearly not moved in the same direction as Better Collective when it comes to revenue share . Its reliance on CPAs , instead , is all too clear .
MEDIA RIGHT
That might change at the margins with the launch of Catena Media ’ s first media deal with NJ . com , which previously was in partnership with Better Collective . But Daly was less than effusive about what working in tandem with another media organisation might mean for Catena in the short to medium term .
“ Catena has been – and will remain – more cautious on these as we see great opportunity in them but only when the partnership and the underlying site ’ s fundamentals ensure profitable developments for us as well as our partners ,” he said .
Chief financial officer Peter Messner did give some further insight into why Catena has gone down that path .
“ What we bring in is the affiliate know-how of monetisation and what the partner brings in is the reach and the traffic to reach the more casual gamers ,” he noted . “ Their value will be a bit lower but is still a bottomline contributor .”
January March 2023 2021