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Offering affiliate software as a service has been one of Acroud ’ s main strategic aims in recent years with its Voonix business . But there must be questions about viability there , given that Andersson said in the press release that “ in response to emerging low-cost competitors offering basic functions similar to Voonix , we have opted to provide Voonix for free to small affiliates .
“ This approach is designed to eliminate competition effectively and create a robust pipeline of growing affiliate partners whom we can later convert into premium users ,” he added . “ The initial feedback has been encouraging , although it ’ s still too early for a definitive assessment .”
Meanwhile , he said that further cost savings were being sought for a business which , when viewed both in terms of top-line and bottom-line appears to very much have stalled . The cost cuts include for Andersson himself who has taken a € 100k hit to his salary . “ These new cost savings , effective from Q2 , are expected to further improve our financial performance ,” he said .
On the bright side , it is clear that Acroud isn ’ t affected by the media partnerships issue . “ While this update has posed challenges for companies heavily reliant on such deals , we anticipate minimal long-term impact on our operations , thanks to our diversified strategies and proactive adjustments ,” he said .
June 2024