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25 analysts that the ‘ core ’ update from Google had been partly to blame for the 18.5 % decline in pure affiliation revenues for Raketech .
“ The Google core update started during the quarter and was completed in April ,” he said .
“ The traffic situation for Casumba has stabilised but at a lower level compared to the start of the quarter and last year ,” he added . “ One of our assets was more affected than the others . We are working hard together with the founders on various initiatives to improve the situation and recover the lost traffic . Right now , it ’ s still difficult to project when we can see a full recovery .”
The downturn at Casumba and the rest of the pure affiliate segment was somewhat saved , however , by the strong performance of the sub-affiliation side of Raketech ’ s business . With revenues up 150 % YoY , it pushed total revenues up 20 % YoY to € 19m .
Svensson pointed out that the development of Raketech ’ s Affiliation Cloud business continues both in terms of improved data quality and features . But the focus from this point was to rectify the problems with the pure affiliation side .
“ It is our full focus to turn around our declining in-house assets , including the Casumba products , to deliver long-term organic growth ,” he said . “ Here , we work in parallel with various initiatives .”
Looking at how to rectify the loss of positions after the core update , Svensson went through the process .
“ When this happened , first , you start with an analysis to try and find the reason behind the drop in ranking and traffic ,” he said . “ Then , when you ’ re done with that , we try to improve our content and product . It ’ s both on-page and off-page SEO . Furthermore , we are working on different initiatives to boost our traffic besides recovering from the search traffic . One example for the Casumba asset is an increased focus on CRM activities .”
He said that not only had the assets lost traffic , they also lost some market share in terms of new traffic .
June 2024