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“ We are seeing healthy leading indicators for site sustainability , content creation efficiency and SEO metrics [ from our AI platform ]”
PIERRE CADENA , CATENA MEDIA
bettors and casino players ”.
“ Once complete , our operator partners will also see utility benefits in the form of more robust and automated compliance , reporting , invoicing and payment workflows ,” he added .
EXPECTED GOALS
Asked if there was “ anything else ” Catena Media was aware of that would help it hit its EBITDA target of € 20m for 2024 given the lack of US state openings , Cadena said there were a “ number of exciting opportunities and initiatives that we are currently executing ”.
“ This includes looking deeply at our core organic SEO business and making the requisite strategic management and operational adjustments to allow us , frankly , to get more out of our existing products and drive organic growth ,” he added .
“ And even when there are no new state launches or traffic is even going down , there ’ s still a revenue opportunity that we can grab by optimising our products through conversion rate .”
He promised the impact of these improvements would be seen , in part , in Q2 and then in the second half . “ I clearly have to ensure that the teams execute at their highest levels to get there , but we are progressing well as we head into the second half of this year ,” he said .
He noted that the comparables get easier as the year progresses . “ That being said , I don ’ t think that is at all the reason for optimism ,” he stressed , pointing out that with the new initiatives , it meant the company would have “ more shots on goal ”.
The business is “ progressing quite well ” to the targeted return to organic growth in H2 , he promised .
June 2024