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to educate while engaging , above all in the unfolding landscape of the Americas .”
An intriguing question , given some of the headline-grabbing acquisitions seen in recent months , is whether there is a correlation between size of organisation and content quality . Gnat is not so sure , suggesting that in some respects the smaller you are , the nimbler you can be when it comes to user engagement .
A vital ingredient , of course , is sports itself , which unlike online casino provides a richer ecosystem than other areas of online gaming . “ Our ecosystem is for sports fans ,” says Gnat . “ Those sports fans will naturally consume sports content , but also other adjacent content we provide them . The incredible part about sports is that it transcends boundaries and language barriers .”
Still , as is obvious from what has
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“ It ’ s important to remember that engagement no longer means simply chasing mass eyeballs . Of course , some may try to game the system in that regard but it ’ s a fool ’ s errand that won ’ t work in the long run ” JORDAN GNAT , PLAYMAKER
been said about the developments
discussed above , this is a game
where the resources available
– both in terms of technology
and investment – might be a key
determinant for whether ambitions
can be matched by reality .
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Regardless of the size of an organisation any plan will either succeed or fail “ on its own distinct drivers ,” says Gnat . “ You need to deliver the right content to the right audience at the right time .”
Warrer , meanwhile , says that Livegoals , with its focus on football , has a worldwide audience with a distinct focus . But across GiG ’ s wider portfolio , the company is also working on honing other sites with some key headline successes . “ So far we ’ ve relaunched wsn . com , our US-facing sports betting affiliate website , betspin . com , which we ’ ve pivoted from a closed online casino to an affiliate site dedicated to live dealer casinos , and most recently livegoals . com .
“ Our domain portfolio is huge and we ’ re always looking at how we can make use of domains we own that are currently not being exploited .”
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PART THREE |
Table 1 : KPIs first-quarter results
Metric
Better Collective
Catena Media
Raketech
GiG ( media services )
Acroud
XLMedia ( FY20 , $)
Revenue 38.8 40.7 6.45 10 5.6 54.8
YoY revenue variance (%)
86 53 26.6 23 75.5 -31
EBITDA 13.2 25.1 3.5 4.6 1.44 12.2
YoY EBITDA variance (%)
46 94 22 3 -17.2 -66
EBITDA margin 34 57 38.7 46 26 63
Pre-tax profit (€ m )
YoY organic growth rate
10.9 19.4 1.19 n / a 0.8 1.1
YoY NDCs variance (%)
Rev share proportion (%)
45 32 40.5 63 48 57
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