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7 presence via its various brands and CEO Jordan Gnat points out that the company ’ s philosophy was indeed always to foreground its content and its potential to deliver an audience , particularly in the Americas region where Playmaker has a large presence .
“ We are building an ecosystem of highly engaged sports fans across the newly regulating markets of the Americas ,” he says . “ We are focused on scale of audience and high-quality content . Our customers are not just sports betting operators but every company that is interested in the sports fan .”
“ We see ourselves primarily as an affiliate business and focusing on revenue streams from this line of work ”
MICHAEL DALY , CATENA MEDIA
He adds that Playmaker ’ s focus has been to “ stay narrow ” to the sports industry . “ This industry is proving to be more resilient than others ,” he says . “ Franchise values are rising , media rights are rising , and 80 % of the top 2022 US TV broadcasts were NFL games .”
KNIT ONE , PURL ONE
Before Better Collective stole its perch , the number one company in the sector by revenue size was Catena Media . The company has had its troubles in recent years and arguably has paid the price for growing too fast by acquisition . But chief executive Michael
May July 2022 2023