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Questions ? Comments ? Email stephen . carter @ clariongaming . com
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Editor ’ s Letter
Follow the leader
In our lead feature for this edition , Scott Longley explores Better Collective ’ s sports media pivot from the side of its fellow listed affiliates from which it ’ s so keen to distance itself .
Their response can be broadly summarised as one of sticking to the knitting and looking to wring every opportunity arising from BC diversifying its focus elsewhere . These potential openings will include the deals that BC leaves on the table as they no longer move the needle for a business of this scale .
The open question of course is which of its competitors will prove most astute and agile to capitalise on these windows of opportunity .
The continued momentum of GiG Media and Gambling . com Group through Q1 further strengthened their cases for being the ones to watch . However , the scale of the challenge of taking on BC was also hammered home by the sector leader upgrading its annual forecast ahead of issuing its Q1s .
Another theme running through the earnings releases and calls is the growing emphasis on content partnerships with mainstream media owners .
With Gambling . com Group ’ s CEO Charles Gillespie the most effusive during the Q1s on the benefits of such partnerships ( see p18 ), its July announcement of a UK deal with the Independent to run alongside existing US deals likely came as little surprise .
“ Another theme running through the earnings releases and calls is the growing emphasis on content partnerships with mainstream media owners ”
Stephen Carter Head of affiliate content , Clarion Gaming