PLAYMAKER Q1 REVIEW
22
Affiliate Monitor Company-by-company Q1 results analysis
PLAYMAKER Q1 REVIEW
CEO JORDAN GNAT said the Toronto-listed Playmaker had started 2023 where it had left off in the previous year . Proforma revenues were up 69 % to CA $ 15.7m and pro-forma adjusted EBITDA up 76 % to CA $ 5.9m . Last 12-month revenues were up 59 % to CA $ 52.6m while LTM adjusted EBITDA rose 52 % to CA $ 18.9m .
“ The scale of our overall audience continues to drive positive results across our various platform businesses and the more we integrate them , the more value we will create ,” he told the analysts .
Indeed , once again the company highlighted that when it comes to sports content in the Americas as a whole , Playmaker ’ s various brands including Yardbarker and Futbol Sites continue to rank seventh across the region with nearly 200 million visits in December last year .
He noted that in North America , Yardbarker saw average monthly sessions rise to over 20 million in Q1 , up 10 % on the same period last year . Jake Cassady , chief operating officer , said the company had invested in a growth plan for that business , “ leveraging technology that allows us to look at every single article that gets produced , how many page views that article is able to generate , and the
Chart 14 : Playmaker revenue Q221-Q123 ( CA $ m )
20 |
18.7 |
18 |
16 |
15.7 |
14 |
12 |
10 |
10.1 |
|
8
6
4
2
0
|
5.5 |
6.5 |
7.5 |
5.8 |
7 |
Q221 |
Q321 |
Q421 |
Q122 |
Q222 |
Q322 |
Q422 |
Q123 |
Chart 15 : Playmaker EBITDA Q221-Q123 ( CA $ m )
8 |
7 |
6.6 |
6 |
5.9 |
|
5
4
3
|
2.8 |
2.9 |
2.8 |
|
2
1
0
|
2.1 |
1.7 |
1.8 |
Q221 |
Q321 |
Q421 |
Q122 |
Q222 |
Q322 |
Q422 |
Q123 |
revenue that those page views are increasing available inventory for able to generate ”. advertisers ,” he added .
Moreover , Playmaker is
In terms of revenue generation diversifying its content streams via ad sales , the betting and with a move into video podcasts . gaming segment is increasing in “ This ensures we are able to importance . Direct sales from this reach more fans more often in segment grew more than 71 % in Q1 the formats they prefer , while 2023 versus Q1 2022 , accounting
Source : company reports iGB Affiliate Monitor