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19 peers ,” Gillespie boasted . “ What ’ s been driving the business is really just execution ,” he added .
“ It ’ s not really the market level factors so much as it is us just delivering on website plans , storefront gains , yield enhancement , the kind of bread and butter of running a business .”
Gillespie was keen to point to the growth in NDCs as a key indicator of revenue growth to come .
“ Our first-quarter NDC growth is even more impressive when you consider that last year ’ s Q1 strongly benefited from New York ’ s massive sports betting launch ,” he said .
“ Our growth in NDCs continues to be driven by an expansion of our portfolio of assets , as well as our continuously improving ability to leverage our proprietary technology and data science systems to convert and monetise high-intent traffic .”
This includes the contributions from the BonusFinder and RotoWire acquisitions which Gillespie said continue to perform in line with expectations .
PARTNERS FOR LIFE
Gillespie was also keen to emphasise how well its media partnerships with McClatchy and Gannett were performing .
“ It ’ s noteworthy that these two very large news organisations chose Gambling . com Group
“ We have again demonstrated we are leading the way in terms of organic growth among our publicly traded peers ”
CHARLES GILLESPIE GAMBLING . COM GROUP
among all of our peers to monetise the immense opportunity in US sports betting available to them ,” he said .
“ I believe that our partnerships speak to their understanding that , among all of the online gambling affiliate companies , we have separated ourselves in terms of how we leverage our digital expertise and proprietary technology to maximise outcomes for our website visitors and gambling operator clients .”
He said the “ superiority ” of the affiliate model made media partnerships work for the sector versus with the operators direct .
“ If you are a large media owner , you can make more money by partnering with an affiliate that can help you monetise with all of the operators versus trying to monetise with one single operator ,” he pointed out . “ It ’ s kind of obvious in retrospect . But this affiliate media partnership model is simply fundamentally superior , certainly from our perspective .”
OUTLOOK
As with others in the sector , the seasonal slowdown in the second and third quarters will likely be in evidence in the next two reports . But chief financial officer Elias Mark pointed out that the sporting calendar for the end of the year spelled good news for the affiliates as well as operators .
While Gillespie noted that CPA rates “ may have been slowed slightly ”, he added that “ the perspective from our clients and the operators in general is they want to buy as much traffic as they possibly can from the affiliates . And those discussions really centre around kind of market share within the affiliates .
“ How can they get more exposure ? How can they get more NDCs ? If they ’ re ranked two or three on our operator list , how can they be ranked number one ?”
A major focus for Gambling . com Group will be the launch of Casinos . com , the premium domain name it bought from Caesars . “ We expect the site to be a tremendous vehicle to drive revenue growth over the coming years ,” Gillespie said . “ We believe the domain is as good as it gets and fully expect it to become a dominant brand in the online gambling affiliate world .”
July 2023