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11
Chart 1 : Catena Media revenue Q421-Q323 (€ m )
50 |
45 |
45.2 |
40 |
35 |
36.2 |
31.9 |
32.3 |
30 25 20 |
28.9 |
27.4 |
16.9 |
15 |
13.3 |
10 |
5 |
0 |
Q421 |
Q122 |
Q222 |
Q322 |
Q422 |
Q123 |
Q223 |
Q323 |
with finding and delivering those namechecked arrangements with players ,” said Daly . the Sporting News , Lee Enterprise
The upside will be visible in 2024 , and Advance Local – are designed Daly promised , while adding that to at least counter the flow of the move to make the switch now traffic via other industry media was taken because the company partnerships , notably those made was in a position to afford it . “ It was in the last year or more by rivals logical to make the transition at Better Collective and Gambling . the point that we could financially com Group . afford to do so with the stability “ This is an area we expect to that is now allowed from the combat with similar tactics ,” he strategic review and the debt said . “ And while it is early days , reduction moves or ability to be we expect this to develop into a able to reduce the debt ,” he said . healthy revenue stream along with our partners .
FIGHTING FIRE WITH FIRE
Yet , there were other factors which played into the decrease in revenues , specifically in the related area of competitive threats from other affiliates and from the various media partnerships which now litter the landscape . The heightened competitive environment was evident in the NDCs number which fell 34 % to circa 45,000 .
Daly suggested Catena Media ’ s own media partnership deals – he
“ Media partnerships are the biggest challenge and at the same time , an opportunity for growth for Catena Media by aligning with the right partners and in relationships for long-term development .”
Meanwhile , with its own affiliation work , Daly said the company would continue to concentrate on its “ core competency ” of organic keyword ranking while potentially making more use of its internal resources in paid media .
We continue to invest with a more streamlined organisation and focusing the teams on fewer markets and fewer assets to maximise those returns ,” he said . “ Exploring paid media , traffic volumes , finding opportune keywords and timing using analytics and our growing team of experts is another opportunity that we are just beginning to exploit .”
Not to be left behind by events in the wider world , Daly also made mention of Catena ’ s efforts in the realm of AI where the company said it invested during the quarter with the development of an AIassisted affiliation programme .
“ We are building this to create stronger engagement via customisation , personalisation and more dynamic acquisition tools . As our use of AI develops , it will infuse in the other three areas in numerous ways ,” he told analysts .
PAYING IT BACK
What will also help the company , of course , will be the cash it generates from the € 76m of asset sales . In the Q3 report , Catena laid out how it would see a steady flow of cash from those sales over the course of 2024 and 2025 .
With € 46.6m due and with current net debt of € 25.4m , it means that all things being equal it will have a net cash position by the end of 2025 of € 21.2m . “ This puts Catena Media in the strongest financial position it can be for future development ,” said Daly .
February 2024