iGB-Affiliate-Monitor_FEBRUARY 2022 - Page 6

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Affiliate Monitor Three questions for the affiliate sector in 2022

Three questions for the affiliate sector in 2022

● Will Catena Media seek a separate listing in the US ?
● Will GiG sell its media division ?
● Can the US affiliate industry persuade operators about revenue share ?
WILL CATENA MEDIA SEEK A SEPARATE LISTING IN THE US ?
The growth in the US state-by-state market in the past three years has been the cause of intense activity in the affiliate sector , both in terms of M & A and listings . For Catena Media , the US state-by-state opportunity has helped the company overcome some of the recent challenges it has faced in its legacy markets in Europe , and particularly Germany .
On the face of it , its share price has responded well over the past 12 months , rising by 85 %. But as can be seen from the trajectory of the share price in the chart below , things arguably could have been a whole lot better .

PART ONE

Chart 1 : Catena Media share price last 12 months
Source : Google Finance
iGB Affiliate Monitor