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Chart 21 : Acroud NDC development Q419-Q321
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Igaming af�liation segment SaaS segment
Source : Acroud Q321 presentation
WHEN THE FUN STOPS
So , what ’ s the strategy for improving the bottom line ? Subsequent to the results statement in November , Acroud announced it was embarking on an “ efficiency programme ” designed to save about € 1.3m a year . What does this efficiency programme involve ? It involves further moves to a being a “ software-based affiliate ” but effectively translates into 20 job cuts .
“ This means that we are able to do more with less people ,” Andersson was quoted as saying in the press release announcing the redundancies .
“ We expect to see the significant effects on EBITDA levels from this programme in 2022 and onwards . A leaner , more agile company will keep a higher pace and will adopt quicker to changes . Our goal is always to keep a firm eye on our costs while accelerating our growth in line with our strategy .”
On the earnings call before this announcement , Andersson said the company needed to “ invest ourselves back to growth ”. “ It ’ s going to be a lot more fun next year ,” he added .
ACROUD ON THE DUTCH MARKET
Having wheeled out Ruben Gräve , COO of the affiliate business , to talk about the Dutch market opportunity , he then proceeded to say very little about a market which has recently “ reopened ’ for the affiliate business .
“ We ’ ve always had a strong presence . We ’ re ready to do business with all the licensed operators . We have been building on our strong position in the Netherlands including partnering with a big media house ,” were the extent of his comments .
In the earnings report , Andersson said slightly more , suggesting the revenue and profits information disclosed by the operators which had exited the market suggested a market size which had “ caught people ’ s attention ”.
He noted that while trading since the opening in October had been slower than expected , the market was still in the “ land grab ” phase which would put the affiliates “ in a favourable position ”.
February 2022