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21
PLAYMAKER THIRD QUARTER REVIEW
MAKING A PLAY
Playmaker can ’ t be accused of being slow out of the blocks with its corporate actions since it listed last year . A list of acquisitions since April 2021 shows its activity to have been non-stop and somewhat resembles the spate of deals taken on by Catena Media at the height of its original M & A spree in 2016 / 17 .
Table 1 : Playmaker ’ s acquisitions in 2021
Target |
Date |
Price |
Key market |
Futbol sites |
Apr 21 |
|
Latin America |
Fanáticos |
Jun 21 |
CA $ 443k |
Brazil |
Yardbarker |
Jul 21 |
CA $ 24m |
US |
Two-Up |
Aug 21 |
CA $ 5.75m |
N / A |
SoccerMemes |
Sep 21 |
CA $ 100k |
|
VarskySports |
Nov 21 |
CA $ 157k |
Latin America |
The Nation Network |
Nov 21 |
CA $ 15m |
Canada |
Grupo SuperPoker |
Nov 21 |
CA $ 4.25m |
Brazil |
ON THE BENCH
On the earnings call , CEO Jordan Gnat cited Playmaker ’ s “ roll-up strategy ” and spoke about the “ cross-pollination ” that would mean the company had the “ tools , capital and resources ” to grow and “ most importantly ” provide a degree of knowledgeshare between the businesses “ where areas of excellence can be leveraged for the benefit of the whole ”. As an example , he spoke about being able to switch out a third-party ad provider at Yardbarker for Playmaker ’ s inhouse “ monetisation platform ” called Playmaker Bench .
“ We are focused on ensuring that we are driving growth organically within the assets we have and acquiring assets to fill gaps in our revenue and distribution mix ,” he said .
February 2022