iGB-Affiliate-Monitor_FEBRUARY 2022 - Page 21

PLAYMAKER THIRD QUARTER REVIEW
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PLAYMAKER THIRD QUARTER REVIEW
MAKING A PLAY
Playmaker can ’ t be accused of being slow out of the blocks with its corporate actions since it listed last year . A list of acquisitions since April 2021 shows its activity to have been non-stop and somewhat resembles the spate of deals taken on by Catena Media at the height of its original M & A spree in 2016 / 17 .
Table 1 : Playmaker ’ s acquisitions in 2021
Target
Date
Price
Key market
Futbol sites
Apr 21
Latin America
Fanáticos
Jun 21
CA $ 443k
Brazil
Yardbarker
Jul 21
CA $ 24m
US
Two-Up
Aug 21
CA $ 5.75m
N / A
SoccerMemes
Sep 21
CA $ 100k
VarskySports
Nov 21
CA $ 157k
Latin America
The Nation Network
Nov 21
CA $ 15m
Canada
Grupo SuperPoker
Nov 21
CA $ 4.25m
Brazil
ON THE BENCH
On the earnings call , CEO Jordan Gnat cited Playmaker ’ s “ roll-up strategy ” and spoke about the “ cross-pollination ” that would mean the company had the “ tools , capital and resources ” to grow and “ most importantly ” provide a degree of knowledgeshare between the businesses “ where areas of excellence can be leveraged for the benefit of the whole ”. As an example , he spoke about being able to switch out a third-party ad provider at Yardbarker for Playmaker ’ s inhouse “ monetisation platform ” called Playmaker Bench .
“ We are focused on ensuring that we are driving growth organically within the assets we have and acquiring assets to fill gaps in our revenue and distribution mix ,” he said .
February 2022