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Affiliate Monitor Company-by-company Q3 results analysis
MEDIA DEALS
One other breakout area for Better Collective in the third quarter was the media partnerships side which it said accounted for over 40,000 of the more than 200,000 NDCs accrued over the quarter .
The company has previously announced tie-ups with nj . com in New Jersey and the Daily Telegraph in the UK and Søgaard said that the proof-ofconcept stage in that business ’ development was now passed . More discussions with other partners are underway , he added .
“ It is significant in our business and part of the business we believe in ,” he said . “ We see a potential to collaborate in any given market with the right media partners . And we have the business case we can demonstrate . It ’ s definitely an area where we believe we will see growth in the future .”
“ We see a potential to collaborate in any given market with the right media partners . And we have the business case we can demonstrate ”
JESPER SØGAARD , BETTER COLLECTIVE
FLY MEET OINTMENT
However , the picture isn ’ t 100 % positive for Better Collective . As with others in the sector , it saw its European business suffer from issues around the German market since it regulated in the summer . “ Germany was in line with expectations ,” said Søgaard , though he didn ’ t expand on what those expectations were .
He did add that based on current performance , revenues from Germany for the FY were expected to exceed those of 2019 .
But the other underperforming element of the business remains the paid media division , largely made up of the business acquired when Better Collective bought Atemi earlier in the year .
The biggest issue remains the EBITDA margins in that part of the business where they are at circa 9 % versus the 40 % -plus seen in the publishing arm . “ It is a fine-margin business and the attractiveness of paid is that it is extremely scalable ,” said Søgaard . “ But it is slightly more unpredictable than publishing .” iGB Affiliate Monitor