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“[ Turning Casumba around ] from decline to growth is a key focus”
JOHAN SVENSSON, RAKETECH
The company is also leveraging relationships with experienced entrepreneurs to run the day-today operations of these sports products, freeing up Raketech to focus on commercial, financial and technical backend support.
In sub affiliation, revenue also suffered, down 54 % year-onyear to € 5.2 million. Still, with Raketech Network, the company said it had seen month-onmonth improvements since the September 2024 low. The AffiliationCloud SaaS business, meanwhile, saw 74 % year-on-year organic growth.
However, its clients continue to face operational challenges due to the recent Google changes and Svensson said that could be expected to“ continue to be volatile.”
Strategically, the company announced four new partnerships in Q4 across sports and casino products in multiple markets. Svensson said nearly 50 % of affiliation marketing revenue going forward will stem from these partnerships.
The AffiliationCloud evolution continues, meanwhile. On top of monthly product enhancements, there is a planned migration of paid publishers from Raketech Network in Q1 2025. The platform is now the exclusive sub-affiliation provider for four operator launches.
Raketech said the Q1 outlook was for affiliation marketing to perform in line with Q4 although revenues will be slightly lower due to seasonality and reduced operator budgets.
In terms of earnouts due for prior acquisitions, a further € 8 million is payable in H1 with € 3 million already settled in January. The up to € 20.6 million discretionary payment isn’ t due until September 2026 and can be settled in shares, with no additional commitments beyond this.
April 2025