22
Affiliate Monitor Company by company Q4 results analysis
GiG will be turning to technology and data to give it an edge in a “ competitive marketplace ”.
“ Then given the size that we have now , one thing we have discussed in the management team very much is that it ’ s also now the time to start thinking more about just core value chain improvements to unlock business value ,” he added . Throughout the past quarter , GiG has been transitioning many single market websites to the proprietary platform , which Warrer said enhanced the quality of the offerings . “ If we look at our sites now , we have very few candidates left to actually migrate onto the GiG Media platform if we look at the old business ,” he said .
In terms of workflows , he noted that post-quarter end GiG has launched its own business intelligence tool .
“ The tool offers comprehensive insights for decision-making on scaling up , sustaining or reducing specific activities in each business area ,” he said . “ That should give us a much stronger understanding of how each of our sites are performing , how each of our pages are performing and how our partners are performing .”
ASK DON ’ T TELL
Turning to the AskGamblers acquisition , Warrer said the postmerger integration plan had been “ successfully implemented ” with steady improvements seen over the course of 2023 . “ AskGamblers
“ If we look at the old business , we have very few sites left to migrate onto the GiG Media platform ”
JONAS WARRER , GIG MEDIA
has performed fantastically over the last 12 months ,” he said , noting that the monthly average run rate revenue for the business was up 93 % since the takeover .
“ The team has done a fantastic job there and it has been really pleasant to see how fast we have been at realising both
synergies and just improving things .” Such is the site ’ s success that GiG is now delaying the switchover to GiG Media ’ s own platform .
“ Normally , we want to move everything there is simply because this site is doing so well right now ,” he said . “ So , we are afraid to charge it . At one point , we will migrate it because one thing that ’ s very interesting for AskGamblers is that we want to add sports to AskGamblers to double the size of the addressable market .”
Part of this effort will come with the launch of sports on Ask Gamblers which Warrer said the company would provide an update in the next quarterly call . iGB Affiliate Monitor