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Affiliate Monitor Company by company Q4 results analysis
Company by company Q4 results analysis
● Catena Media ● Better Collective ● Gambling . com Group
● GiG Media ● Raketech ● Acroud ● XLMedia
Catena Media Future pivot
PART TWO
Outgoing CEO Michael Daly – though he didn ’ t know it at the time – used his last call with the analysts to extol Catena Media ’ s excellence when it comes to AI and tech deployment .
“ We are currently implementing a wideranging internal investment programme , including large investments in tech and AI to fast track our ambition to be the data and technology-driven leader in our markets ,” he told those on the call .
He noted that in the fourth quarter , the company had established an AI joint venture with an as-yet-unnamed specialist provider to develop an “ exclusively dedicated ” generative AI-assisted content delivery system for all its brands .
The company said the initiative would embed AI in the brands as Catena Media seeks to personalise its content production . Daly said the company had in the space of just three months delivered a minimum viable product ( MVP ) that had already been introduced to key brands .
He told the analysts the company was “ in the midst ” of rolling out the new platform with improved response times , at scale and integration functionality across the business , allowing elements like improved CTAs and additional third-party integrations .
“ It will be the first time in company history that the entire organisation is focusing on developing one platform for our sites ,” he said . “ We ’ ve already started to see the benefits of how fast the organisation can move when we are more focused . This architecture will roll out over the course of the first half and will continue to evolve from there .”
He added that the “ other drivers ” the team was “ lasering in on ” included product development to “ hold or in some cases , recapture top rankings ” and further improve the user experience . He added this was iGB Affiliate Monitor