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Questions ? Comments ? Email stephen . carter @ clariongaming . com
3
Editor ’ s Letter
Unstoppable momentum
Better Collective ’ s planned transition from gambling affiliate to sports media giant dominates this report .
Tapping these fresh revenue streams and achieving the distance from the sector needed to realise its ambitions of partnering with brands like Coca-Cola could turn out to be BC ’ s most audacious coup .
No mean feat when considered in the context of what an incredible 20-year journey this has been for the company so far , a point really hammered home by its recent capital markets day presentation ( see p6 ).
As the expert commentators Scott Longley spoke to for this report highlight , BC has the momentum behind it in some important aspects , not least the blurring of the media / affiliate line by the news and contentheavy nature of the model pursued by affiliates in the regulated US state markets since 2013 .
While BC ’ s activities loom increasingly large over the whole sector , this was also a quarter where the performances of its listed peers stubbornly resisted being overshadowed , with long-standing strategies and acquisitions really starting to deliver for GiG Media , Gambling . com Group , Acroud , Raketech and Playmaker , among others ( see Part 2 from p12 ).
As always , I would love to hear any feedback you have on this and other iGB Affiliate content . You can reach me at stephen . carter @ clariongaming . com .
“ BC has the momentum behind it in some important aspects , not least the blurring of the media / affiliate line by the news and content-heavy nature of the model pursued by affiliates in the regulated US state markets since 2013 ”
Stephen Carter Head of affiliate content , Clarion Gaming