Future of the industry
Regulation still most important industry trend, followed
by ad compliance and liability for affiliates’ activity
Q. How important are the following industry trends and developments for your business?
(Base: operators with opinion of each)
*NB. New option for 2018 survey
Very effective
Effective
2018 Mean
(out of 5)
Regulation
(n: 94)
73%
Advertising compliance
(n: 93)
44%
Increased liability for affiliates' activity
(n: 90)
33%
GDPR
(n: 79) 32%
Negative perceptions of the industry
(n: 94) 27%
Cryptocurrency / blockchain
(n: 89) 26%
Mergers & acquisitions (M&As)
(n: 92) 25%
eSports
(n: 92) 23%
Social corporate responsibility
(n: 94) 23%
Ad-blocking
(n: 90)
66
27%
40%
Affiliate program closures
(n: 88)
Virtual reality
(n: 90)
12%
27%
25%
20%
15%
28%
33%
19%
21%
12%
27%
20%
20%
2017 Mean
(out of 5)
4.5 4.7
4.0 *N/A
3.9 *N/A
3.6 *N/A
3.7 *N/A
3.5 *N/A
3.2 *N/A
3.5 3.8
3.6 3.6
3.1 2.8
3.2 3.9
2.8 2.8
iGB Affiliate Survey • July 2018