Industry involvement
More regular face-to-face
meetings key theme to improve
future communication
Q. How do you think communication between affiliates and affiliate
programs could be improved?
(Base: total operators - 97)
By categorizing the
affiliates based on
their performance
Spending more
time face to face
with the affiliates
Maybe adding a
chat box would
also help
Some kind of
ratings for each
niche or vertical
could help
Probably
more face-to-
face meetings
Periodic face-to-
face meetings will
be ideal
Try to meet f2f
in conventions
Speed -
meetings
once a month
As the business is getting
smaller and smaller- it’s
very important to know
each one of your affiliates,
almost in person
More
automated
services
Face to Face
quarterly
reviews
Specialized
app
perhaps?
58
iGB Operator Survey • July 2018