iGB Affiliate iGB Affiliate Survey 2018 | Page 58

Industry involvement More regular face-to-face meetings key theme to improve future communication Q. How do you think communication between affiliates and affiliate programs could be improved? (Base: total operators - 97) By categorizing the affiliates based on their performance Spending more time face to face with the affiliates Maybe adding a chat box would also help Some kind of ratings for each niche or vertical could help Probably more face-to- face meetings Periodic face-to- face meetings will be ideal Try to meet f2f in conventions Speed - meetings once a month As the business is getting smaller and smaller- it’s very important to know each one of your affiliates, almost in person More automated services Face to Face quarterly reviews Specialized app perhaps? 58 iGB Operator Survey • July 2018