Industry involvement
Emails remain key communication tool but in person/
face-to-face has grown in importance year on year
Q. Which of the following methods do you use to communicate with your affiliates?
Q. What contact information does your business provide to affiliates?
(Base: operators who communicate with affiliates - 83)
Communication methods used (mean 3.9)
Contact information provided (mean 3.0)
Affiliate programme
emails
68%
84% in 2017
Email
In-person / Face-to-face
61%
Instant messenger
59%
Via telephone
93%
53% in 2017
Mobile
69%
58%
Instant messenger
Company website
54%
42%
Social networks
39%
Landline
Affiliate forums
15%
Social media
56
31%
52% in 2017
7%
Other
Video
46%
37%
Blogs
Other
60% in 2017
2%
4%
iGB Operator Survey • July 2018