Western Europe core region targeted. UK and Germany
still core markets with Sweden but less so than last year
Q. Which regions does your business currently target?
Q. And which countries do you currently target?
(Base: total operators - 97)
Countries targeted (mean 5.6)
United Kingdom
Sweden
Regions targeted (mean 2.8)
57%
Germany
53%
Finland
Western Europe
81%
Eastern Europe
52%
43% in 2017
27%
Australasia
20% in 2017
24%
Africa
21%
46%
Netherlands
37%
35%
Canada
33%
Spain
12% in 2017
24%
Russia
19%
Central America and
Caribbean
16%
Middle East
16%
22%
France
19%
Other
18%
Greece
17%
China
Other
Do not currently target
any regions
5%
4%
iGB Operator Survey • July 2018
16%
India
10% in 2017
16%
USA
Do not currently
target any countries
33% in 2017
22%
20%
North America
19% in 2017
30%
Australia
Brazil
South East Asia
(including China)
58% in 2017
50%
Norway
Italy
South America
64% in 2017
59%
11%
OTHER COUNTRIES INCLUDE: KENYA,
GEORGIA, DENMARK & BELGIUM
5%
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