iGB Affiliate iGB Affiliate Survey 2018 | Page 28

Affiliate programmes Affiliates see better/clearer communication and greater transparency by programmes as demonstrating loyalty Q. How could affiliate programs do more to demonstrate loyalty to affiliates? (Base: total affiliates - 160) 28 Improved/ clearer communication Range of offers available Better tracking systems Greater transparency Better/More flexible payment terms More transparency surrounding programs/offers More personalised/ bespoke offers Commit to keeping T&C’s More incentives iGB Affiliate Survey • July 2018