Overview of Business
30% of affiliate commissions spent on driving traffic;
mean average of depositors per month up 9% yoy to 608
Q. As a percentage of your total affiliate commissions, how much does your business spend on driving traffic to
your web properties?
Q. On average how much DEPOSITING traffic does your business drive for operators per month?
(Base: total affiliates - 160)
% of affiliates commissions spent on driving traffic
Average monthly depositing traffic
27%
MEAN:
2018: 30%
2017: 28%
MEAN:
2018: 608
2017: 559
21%
17%
16%
12%
11%
9%
18
2%
13%
5%
3%
4%
Don’t know
3%
3% 3%
6%
7%
12%
11%
17%
iGB Affiliate Survey • July 2018