Affiliate programmes
Almost half prefer working with
independent affiliate programmes
with 40% having no preference
Q. Do you prefer working with affiliate networks or independent affiliate
programs? (Base: total affiliates - 160)
Q. Why do you prefer working with < affiliate networks / independent
affiliate programs >? (Base: affiliates who have a preference - 96)
*NB. Small base size – Illustrative only
Prefer to work with...
Affilate networks
15%
No preference
40%
Independent affiliate
programs
45%
Affiliate networks (n: 24)
ONE LOG-IN FOR REPORT GREATER RELIABILITY BETTER SERVICE
BETTER STRUCTURE /
ORGANISATION GREATER TRANSPARENCY WIDER AVAILABILITY
OF CAMPAIGNS
Independent affiliate programmes (n: 72)
24
BESPOKE DEALS GREATER RELIABILITY ROI / HIGHER COMMISSIONS
EASE OF COMMUNICATION STRONGER RELATIONSHIPS DIRECT CONTACT
iGB Affiliate Survey • July 2018