INSIGHT
MEDIA BUY CAMPAIGNS:
ADVANCED TOOLS
In his second part of his series on running a successful media buy campaign, Laurent Malka of
TrackingDesk runs through four advanced tools that will allow you to boost conversions.
IN THE LAST issue, I talked about the
basics of how you can run a successful media
buy campaign with a tracking platform.
Even if you’ve only got the basics of
tracking down, you’re ahead of a huge
majority of media buyers since you’re
able to control both on and off-site visitor
activity with actionable data.
But after getting the hang of running a few
successful campai