INSIGHT
and convince into giving you their money,
how about defining leads as only those
potential customers who have already had
some kind of meaningful interaction with
your business?
Final thoughts
Marketing is all about creating the right
tools for the right leads. And yet, if you
think about it, the marketing strategies of
most online brokers haven’t really changed
much since the early 2000s. I think this is
partly because of the outdated ways we
still think about leads. A lot has changed,
technologically speaking, in the last 15
years. Today a fairly resourceful marketing
manager can do the work of entire
marketing departments from decades gone
by. Today, not only are you more efficient,
but your audience is also way more
savvy, better connected and has pretty
much seen it all. What has really changed
though, is that there are now more of us
than ever competing for a resource that’s
diminishing by the day. That resource is
attention and the only way anyone ever
grabbed mine has involved using their
imagination. That’s the way we usher in a
new era of online marketing, not through
repetition of the same, but by updating our
definitions. In this way you can gear up
your business to focus on creating positive
interactions, rather than just collecting lists
of names and numbers.
RAN COHEN is the
founder and CEO of
Traders Education, the
leading education provider
to the financial industry.
Additionally he has founded
FX-leads, one of the most successful
lead-generation agencies. Ran
has over 14 years experience in the
financial retail industry, creating leading
performance-based education and
marketing tools for brokers, affiliates
and IBs from all over the world.
“A lot has changed, technologically speaking, in the last
15 years. Today a fairly resourceful marketing manager
can do the work of entire marketing departments from
decades gone by”
NAME: RAN COHEN
DATE: 22 OCTOBER
WHEN: 11:00
AMSTERDAM
AFFILIATE CONFERENCE
11TH - 14TH JULY 2017, AMSTERDAM RAI
For more information please visit
www.AmsterdamAffiliateConference.com