iGB Affiliate iGB Affiliate 59 | Page 5

CONTENTS Events Calendar 04 Online reputation management in 2016 10 Search trends: sporting events 13 9 ways to get the best of Google’s Display Network 17 Competitor content auditing: tools & insights 19 Welcome to the Berlin Affiliate Conference! For me, this is the show that kick starts the new iGaming season after the doldrums of Summer. Data mining for affiliates: how to discover their networks 24 Launching an online bingo skin 29 Affiliate profile: Michael Kruse, Kruzey 32 In this issue you will notice at the end of several articles there are speaker times for our authors. If you like what you have read, and would like to listen to the author lecture at BAC, then simply look up in which room the author is speaking, and get the “live” experience that only the Berlin Affiliate Conference can provide. Round table: the future of financials 35 The rise of affiliate corporatisation 40 Going global: affiliates & non-European markets 43 From fantasy to reality 46 Michael Caselli, Editor in Chief The state of marketing attribution 49 Leads are dead... Long live leads 52 Germany: enjoy the silence 55 The enemy of innovation? 57 Media buy campaigns: advanced tools 59 Skin scandals 61 What social slots are doing right that video slots are not 65 Marketing: 5 defining events 68 Data Centre, including EU regulation, H2 Dashboards 70 Editor in Chief: Michael Caselli [email protected] 69-79 Fulham High Street, London SW6 3JW, UK T: [phone] F: [phone] Designer: Marina Pappa www.iGamingBusiness.com © iGaming Business 2016. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, or stored in any retrieval system of any nature without prior written permission, except for permitted fair dealing under Production Manager: Craig Young the Copyright Designs and Patents Act 1988. Application for [email protected] permission for use of copyright material including permission to Head of Business Development: James King [email protected] www.igbaffiliate.com Published by: iGaming Business Ltd, Bedford House, [email protected] [email protected] @igbaffiliate Printed in the UK by: Pensord Press, www.pensord.co.uk Editor: Stephen Carter Publisher: Alex Pratt http://on.fb.me/1CGEIgk FREE SUBSCRIPTION email: [email protected] Senior Sales Executive: Ed Grundy [email protected] Sales Executive: James Harrison [email protected] reproduce extracts in other published works shall be made to the publishers. Full acknowledgement of author, publisher and source must be given. iGaming Business Affiliate Magazine is published by iGaming Business Ltd, Bedford House, 69-79 Fulham High Street, London SW6 3JW, UK. The views expressed by contributors and correspondents are their own. Editorial opinions expressed in this magazine are not necessarily those of the Publisher. The Publisher does not accept responsibility for advertising content. Cover image: istockphoto.com. ISSN 2041-6954. iGB Affiliate Issue 59 OCT/NOV 2016 3