FEATURE
AFFILIATE PROFILE:
MICHAEL KRUSE, KRUZEY
Australian sports betting is, globally, one of the fiercest regulated markets to crack. We caught up with
Michael Kruse from Melbourne-based affiliate business Kruzey to find out more about it.
How and when did you first come to
enter the gambling affiliate space?
Michael Kruse (MK): Back in 2013, we set
out to create a scalable web-based business.
After analysing all of the various types of
affiliate revenue we settled on arguably the
most challenging one, believing that our
long-term horizon and skill set would allow
us to eventually secure quality revenue
streams over the fly-by-nighters.
Can you tell us more about how
the overall business is set up and
structured?
MK: Currently live is our Australian site.
Australian sports betting is, globally, one
of the fiercest markets to crack, so we
figured if we can do that first it will ma